Ask any sales manager in India what kills their deals — it's not the competition, it's the follow-up. A customer enquires at 11 PM, your team responds the next morning, and by then they've already bought from someone else. WhatsApp automation solves this permanently.
The 3 Types of WhatsApp Automation That Matter
Type 1: Instant Response Automation (Keyword Triggers)
Set up keyword-triggered responses that fire instantly, 24/7:
- Customer sends "price" → they receive your pricing PDF automatically
- Customer sends "catalogue" → they receive your product catalogue
- Customer sends "book" or "appointment" → they receive your booking link
- Customer sends "support" → they receive your FAQ and escalation option
In BizSenti Woffice, these are called Keyword Rules and can be set up in under 5 minutes without any coding.
Type 2: Time-Based Follow-up Sequences
Build multi-step sequences that trigger based on time elapsed:
Example: Real Estate Enquiry Follow-up
- Immediately: "Hi [Name], thanks for your enquiry about [Project]. Here's our brochure: [PDF]"
- After 4 hours: "Our site visits are open this weekend. Would Saturday 11 AM or Sunday 3 PM work for you?"
- After 2 days (if no reply): "Just checking in — any questions I can answer about [Project]?"
- After 5 days: "We have a limited-time pre-launch price ending this Friday. Would you like to lock it in?"
Type 3: Event-Triggered Automation
Trigger messages based on specific events in your business:
- Order placed → send confirmation + tracking
- Payment received → send receipt + next steps
- Appointment in 24 hours → send reminder
- Customer birthday → send personalized offer
- Subscription renewing → send advance notice
Building Your First Automation in BizSenti Woffice
The Automation builder in Woffice uses a simple trigger → condition → action model:
- Choose your trigger (keyword received, time delay, contact tag added)
- Set optional conditions (only for contacts in "Leads" segment)
- Define the action (send message, assign to agent, add tag)
- Preview and activate
AI-Assisted Replies: The Next Level
For conversations that don't fit a keyword template, BizSenti's AI suggests the most appropriate reply based on your conversation history and knowledge base. Your agent reviews and sends with one click — cutting reply time from 3 minutes to 15 seconds.
Measuring Automation Performance
Track your automation ROI with these metrics in the Analytics dashboard:
- Deflection Rate: % of queries resolved without agent involvement
- Response Time: Average time from customer message to first reply
- Conversion Rate: % of automated sequences that result in a sale or booking
- CSAT Score: Customer satisfaction after automated interactions
Businesses that implement even basic WhatsApp automation see a 60% reduction in first-response time and a 35% increase in lead conversion rates within the first 30 days.
Start automating your WhatsApp conversations — free for 7 days →